Coles And Boys' Toys

CAN SOMEONE PLEASE tell me what on earth is going on at Coles in Burwood East?

You know, I thought the days of BIG corporations playing to gender stereotypes and casual sexism were pretty much behind us... whooo no.

I went shopping last night. The Burwood East Coles is one of those ENORMOUS sprawling 24-hour supermarkets, and they sell (amongst other things) toys.

But apparently they feel the need to point out that their pink, lacy, Barbie-esque toys (all nicely gathered together here)...

There are "toys"...

... are not, in fact, "BOYS' toys".

Why else would they have a SEPARATE section of toys, with all the superheroes and cars and Nerf guns, labelled "Boys toys"?

...and there are Boys' toys.

(don't get me started on the missing apostrophe. That's a question for another day)

Seriously Coles... what were you thinking?

**updated to add**

Coles initially responded with a fairly bland "That's what we do" tweet...

... but changed their tune after my slightly-more-"influential" (ie: more followers) main Twitter account got involved. Go figure.

**updated yet again to add**

And a positive outcome. Coles have pledged to removing the gender-specific signage. Good times!

Would have been nice if they'd admitted that labeling a section of their store for "Boys toys" was WRONG rather than "not necessary" but that may a bridge too far.

Tony Abbott and MH370

CAN SOMEONE PLEASE tell me why Tony Abbott keeps talking about missing Malaysia Airlines jet MH370?

I mean seriously... 239 people missing, their families out of their minds with grief and uncertainty, a global search effort covering a massive and forever shifting area... but it's OUR prime minister who feels the need to CONSTANTLY update us (and the world) with his confident pronouncements about where the wreckage is, and how close we are to finding the plane, and the ever-impending "breakthrough" in the case...

...none of which has proven to have any substance whatsoever.

CAN SOMEONE PLEASE explain this to me???